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Articles 1500281 à 1500300 sur 1501078

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Par Alexandra Watkins. 2019

Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Affaires et économie
Audio avec voix de synthèse, Braille automatisé

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before,…

new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life

Par Ken Blanchard, Morton Shaevitz. 2015

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Affaires et économie, Santé et vieillissement
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Refire! Don't Retire asks readers the all-important question: as you look at the years ahead, what can you do to…

make them satisfying and meaningful? Ken Blanchard and Morton Shaevitz point out that some people see their later years as a time to endure rather than as an exciting opportunity. Both research and common sense confirm that people who embrace these years with energy and gusto—rather than withdrawing and waiting for things to happen—consistently make the rest of their lives the best of their lives.In the trademark Ken Blanchard style, the authors tell the compelling story of Larry and Janice Sparks, who discover how to see each day as an opportunity to enhance their relationships, stimulate their minds, revitalize their bodies, and grow spiritually. As they learn to be open to new experiences, Larry and Janice rekindle passion in every area of their lives. Readers will find humor, practical information, and profound wisdom in Refire! Don't Retire. Best of all, they will be inspired to make all the years ahead truly worth living.

Taming the Risk Hurricane: Preparing for Major Business Disruption

Par David Hillson. 2022

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Affaires et économie
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A leading expert on risk management describes how to steer your company through a risk hurricane-the extreme risk exposure that…

can lead to major disruption for your business.Risk management has become a standard part of the strategic tool kit, providing senior leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate a high degree of flexibility and resilience will have the competitive advantage and the ability to thrive where others fail.The causes and consequences of meteorological hurricanes have parallels in the way uncontrolled risk exposure can develop in organizations. Both are caused largely by predictable factors, but both are characterized by sustained uncertainty and severe impact once they develop. If we can learn to predict a risk hurricane, prepare for it effectively, and survive its effects, then our organizations will be well placed to address the challenge of extreme risk exposure, if and when we are unfortunate enough to face it.

Being Buddha at Work: 108 Ancient Truths on Change, Stress, Money, and Success

Par Franz Metcalf, Bj Gallagher. 2012

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Affaires et économie, Bouddhisme
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Buddhism has for thousands of years provided a spiritual foundation for the daily lives of millions of people around the…

world. But does Buddhism have anything to offer us—Buddhists and non-Buddhists alike—in today’s world of work? Metcalf and Gallagher think it does. Spiritual wisdom, Western or Eastern, inspires and instructs us in living a good life. And that’s just as true at work as at home. Buddha mind—a source of calm, compassion, and insight—exists within each of us, not just the historical Buddha. Being Buddha at Work shows how to embody that mind in the stress and clamor of the workplace—how to tap into the Buddha consciousness so we can relieve daily tensions and greet challenges with awareness, equanimity, and good humor. The book is divided into three sections. The first, “Becoming a Mindful Worker,” covers Buddha’s wisdom for our own work; the second, “Cultivating Mindful Work Relationships,” focuses on how to work with other people; the third, “Creating a Mindful Workplace,” deals with broader organizational topics. There is wisdom here for everyone—from frontline workers and team members, to supervisors and managers, to top executives and organizational leaders.

Confessions of a Microfinance Heretic: How Microlending Lost Its Way and Betrayed the Poor

Par Hugh Sinclair. 2012

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Affaires et économie
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Very little solid evidence exists that microloans make a dent in long-term poverty. Sadly, evidence does exist for negligence, corruption,…

and methods that border on extortion. Part exposé, part memoir, and part financial detective story, this is the account of a one-time true believer whose decade in the industry turned him into a heretic. Hugh Sinclair worked with several microfinance institutions around the world. He couldn’t help but notice that even with a booming $70 billion industry on their side, the poor didn’t seem any better off. Exorbitant interest rates led borrowers into never-ending debt spirals, and aggressive collection practices resulted in cases of forced prostitution, child labor, suicide, and nationwide revolts against the microfinance community. Sinclair weaves a shocking tale of a system increasingly focused on maximizing profits—particularly once large banks got involved. He details his discovery of several scandals, one of the most disturbing involving a large African microfinance institution of questionable legality that charged interest rates in excess of 100 percent per year and whose investors and supporters included some of the most celebrated leaders of the microfinance sector. Sinclair’s objections were first met with silence, then threats, attempted bribery, and a court case, and eventually led him to become a principal whistleblower in a sector that had lost its soul. Microfinance can work—Sinclair describes moving experiences with several ethical and effective organizations and explains what made them different. But without the fundamental reforms that Sinclair recommends here, microfinance will remain an “investment opportunity” that will leave the poor with hollow promises and empty pockets.

Inclusion Breakthrough: Unleashing the Real Power of Diversity

Par Judith H. Katz, Frederick A. Miller. 1985

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Affaires et économie
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Constant, continuing, and cataclysmic change is causing a major crisis within business organizations today. Faced with constantly advancing technology, unpredictable…

market shifts, intense global competition, and an increasingly independent "free agent" workforce, the only way for an organization to adapt and succeed is to build a "culture of inclusion" that nurtures and draws on the talents of a diverse workforce. Easy to say but hard to do; most organizations are mired in industrial revolution, static-world business models administered by monocultural, bordering-on-oppressive, "command and control" hierarchies. Organizations at risk include Fortune 500 giants, entrepreneurial start-ups, manufacturing and retail operations, government agencies, not-for-profits, educational institutions, and others. Most organizational change efforts-whether labeled as diversity efforts, re-engineering, right-sizing, or total-quality-management-are a waste of time, money, and human effort. Most produce more cynicism than results, and they can poison the waters for future change efforts. The Inclusion Breakthrough cuts a path through this potential minefield, offering a proven methodology for strategic organizational change, including models for diagnosing, planning, and implementing inclusion-focused, culture-change strategies tailored to each organization's individual needs. It also describes the key competencies for leading and sustaining a culture of inclusion. Offering real-world results of "before and after" surveys, including anecdotal and statistical reports of organizational change achieved using the methodologies described, The Inclusion Breakthrough presents an overview of current workplace conditions, attitudes, and policies based on interviews, surveys, and focus groups encompassing thousands of people in major organizations. The Inclusion Breakthrough demonstrates why the bottom line must be the central focus of any change strategy-and more importantly, how to carry that strategy out successfully.

Enough Is Enough: Building a Sustainable Economy in a World of Finite Resources

Par Rob Dietz, Daniel W. O’Neill. 2012

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Affaires et économie, Politique et gouvernement
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It’s time for a new kind of economy We’re overusing the earth’s finite resources, and yet excessive consumption is failing…

to improve our lives. In Enough Is Enough, Rob Dietz and Dan O’Neill lay out a visionary but realistic alternative to the perpetual pursuit of economic growth—an economy where the goal is not more but enough. They explore specific strategies to conserve natural resources, stabilize population, reduce inequality, fix the financial system, create jobs, and more—all with the aim of maximizing long-term well-being instead of short-term profits. Filled with fresh ideas and surprising optimism, Enough Is Enough is the primer for achieving genuine prosperity and a hopeful future for all. “Humans seem to be intent on confirming the argument of biologist Ernst Mayr that higher intelligence may be a lethal mutation. But the grim prognosis is not inevitable. This lucid, informed, and highly constructive book shows that with the will to act, solutions can be found to build a steady-state economy geared to meeting human needs.” —Noam Chomsky “Rob Dietz and Dan O’Neill bring clarity and style to their impassioned and meticulous analysis, offering the way to a better quality of life and a sustainable future for all.” —Kate Pickett, Professor of Epidemiology, University of York; cofounder, The Equality Trust; and coauthor of The Spirit Level “Dietz and O’Neill create a remarkable vision—a world with enough prosperity and happiness for everyone, not just for a few. This book will restore your hope in the future and give you specific things you can do to help!” —Thom Hartmann, internationally syndicated talk show host and author of twenty-four books

The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

Par Jay B. Barney, Manoel Amorim, Carlos Júlio. 2023

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Affaires et économie
Audio avec voix de synthèse, Braille automatisé

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic…

efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:1. The actions are authentic2. They revolve around the CEO3. They signal a clean break with the past, and a clear path to the future4. They appeal to employee heads and hearts5. They're often theatrical or dramatic6. They're told, and re-told, throughout the organizationWith extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.

Share This!: How You Will Change the World with Social Networking

Par Deanna Zandt. 2010

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Politique et gouvernement
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Shows how both activists and the casually progressive can leverage the power of social networks for social change Helps readers…

maintain credibility, establish new connections, deal with common fears, and have a good time Authoritative but aggressively non-technical—like talking to a real person with a great sense of humor who really knows her stuff Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there’s anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn’t change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It’s vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don’ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.

The Stakeholder Strategy: Profiting from Collaborative Business Relationships

Par Ann Svendsen. 1998

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Affaires et économie
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In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more…

than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and building relationships with all of their organization's stakeholders-employees, customers, suppliers, and even communities. In fact, recent research has shown that companies that treat their employees well, create jobs in the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable. In The Stakeholder Strategy, sociologist Ann Svendsen presents an effective and practical step-by-step guide that companies can use to forge a network of powerful and profitable collaborative stakeholder relationships. While some forward-thinking corporations have tried limited collaborative approaches-focusing on one stakeholder group at a time-few have taken a comprehensive and strategic approach to building relationships with all of their stakeholders, notes Svendsen. And, while considerable commitment to the idea of stakeholder collaboration exists, there is a lack of knowledge and understanding about how to develop these relationships. The Stakeholder Strategy is the first book to show business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships. Based on a synthesis of ideas from community relations, corporate philanthropy, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature, it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships. Svendsen uses easy-to-grasp concepts from everyday life, such as the process we go through in finding a mate or developing a long-term friendship, to illustrate these relationship-building strategies. She lays out the steps a company should take to create a collaboration-friendly organization: establishing a social mission, values, and ethical guidelines; assessing corporate readiness for collaboration; and making changes in communication, information and reward systems to support internal and external collaboration. Featuring case study examples from companies in North America and Europe who are working to build collaborative relationships with their stakeholders, The Stakeholder Strategy is the first book to provide a detailed explanation of how to conduct stakeholder audits and social audits so that companines can evaluate their relationship-building success and keep on track.

From Founder to Future: A Business Roadmap to Impact, Longevity, and Employee Ownership

Par John Abrams. 2025

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Affaires et économie
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Learn how to transition leadership, implement shared ownership, and preserve your organization's core values-setting the stage for your business to…

thrive for generations to come.This visionary but practical handbook offers mission-driven business owners a roadmap for ensuring their company's lasting impact, building leadership internally, and fostering participatory management.Through inspiring real-world stories of B-Corps, worker co-ops, ESOPs, and employee ownership trusts, this book demonstrates how to create resilient organizations that benefit workers and communities.Drawing on his 50-year journey with South Mountain Company and extensive research, Abrams outlines five critical transitions for mission-driven businesses to become what he calls a CommonWealth company:• From founder to next-generation leadership• From sole ownership to widely shared• From hierarchical control to democratic management• From unprotected mission to preserved purpose• From business-as-usual to B Corp force for goodFrom Founder to Future is an essential guide for mission-driven leaders seeking to reshape their businesses for inclusivity, longevity, and positive impact. Whether you're a retiring owner planning your exit, a young entrepreneur building for the future, or an employee working in a purpose-driven business, this book offers a blueprint for creating enduring, values-driven enterprises in the emerging regenerative economy. As 3,000,000 U.S. small business founders over 55 prepare to retire, $10 trillion in assets will change hands over the next two decades. This timely guide shows how to preserve your company's mission and legacy while empowering the next generation.

Hard Times Require Furious Dancing

Par Alice Walker, Shiloh Mccloud. 2010

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Poésie
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"I was born to grow, / alongside my garden of plants, / poems / like / this one" So writes…

Alice Walker in this new book of poems, poems composed over the course of one year in response to joy and sorrow both personal and global: the death of loved ones, war, the deliciousness of love, environmental devastation, the sorrow of rejection, greed, poverty, and the sweetness of home. The poems embrace our connections while celebrating the joy of individuality, the power we each share to express our truest, deepest selves. Beloved for her ability to speak her own truth in ways that speak for and about countless others, she demonstrates that we are stronger than our circumstances. As she confronts personal and collective challenges, her words dance, sing, and heal.

Harlequin Fortunes of Texas Summer 2025 - Box Set 1 of 1 (The Fortunes of Texas: Secrets of Fortune's Gold Ranch)

Par Michele Dunaway, Rochelle Alers, Teri Wilson. 2025

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Intrigue amoureuse contemporaine , Intrigue amoureuse, Littérature générale (romans)
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Harlequin® Fortunes of TexasFollow the lives and loves of a complex family with a rich history and deep ties in…

the Lone Star State.The Fortunes of Texas: Secrets of Fortune's Gold RanchWelcome to Fortune&’s Gold Ranch…where the vistas of Emerald Ridge are as expansive as the romantic entanglements that beckon its visitors!This box set includes:CONVENIENTLY A FORTUNEThe Fortunes of Texas: Secrets of Fortune's Gold Ranchby Michele Dunaway&“What if you married me?&”Jacinta Gomez despairs in the face of an impossible mission: in six weeks, marry—or lose the family&’s beloved chocolate business forever! After Jacinta confides in her mentor, powerhouse Micah Fortune, he&’s got an irresistible proposition: he&’ll be her husband for one year to secure her birthright. But Micah can&’t ignore the simmering attraction for his whip-smart, stunning bride. After a devastating betrayal, though, he&’s sworn off love. Can this make-believe match usher in a happily-ever-after?TO CATCH A FORTUNEThe Fortunes of Texas: Secrets of Fortune's Gold Ranchby Rochelle AlersThe enemy next door…Had a hold on his heart!  Oil entrepreneur Jonathan Porter&’s jet-setting ways come screeching to a halt when he learns he&’s the father of an orphaned son he never knew about. As Jonathan settles into his new home in Emerald Ridge, Texas—and figures out parenthood—the Porter family prodigal comes straight into the crosshairs of Vivienne Fortune. The formidable ranch forewoman&’s used to playing tough to be taken seriously at managing her wealthy family&’s property. But as Viv realizes Jonathan's a welcome ally against the saboteur hell-bent on destroying her family, she also discovers that her handsome new enemy might be more lover than foe!A FORTUNE&’S SECRETThe Fortunes of Texas: Secrets of Fortune's Gold RanchBy New York Times bestselling author Teri WilsonWas Annelise's fortune…About to turn?Mom-to-be Annelise Wellington is despondent when her ne'er-do-well fiancé leaves the country. But when she accidentally confesses her pregnancy to her beau&’s old friend Drake Fortune, he&’s got an unexpected solution: move to Fortune&’s Gold Ranch! Even as he&’s captivated by Annelise, Drake&’s got his hands full with a newly discovered identical twin and a terrifying ranch saboteur. While he works to untangle the mysteries of his past and protect his present, is it Annelise who might just be Drake&’s future?  

Stewart L. Udall: Steward of the Land

Par Thomas G. Smith. 2017

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Politique et gouvernement (biographies)
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As a three-term member of Congress and as the secretary of the interior in the Kennedy and Johnson cabinets (1961–1969),…

Stewart L. Udall (1920–2010) was a distinguished public servant and one of the great environmental leaders in US history. This book, the first biography of Udall, introduces his work to a new generation of Americans concerned with the environment. The author traces the influences on Udall&’s career, the evolution of his views on conservation, and his setbacks as well as his triumphs.In addition to his efforts to preserve wilderness areas and protect the planet, Udall advocated reforming the seniority system in Congress, limiting the production and testing of nuclear weapons, promoting coexistence with the Soviet Union, and helping oppressed peoples in emerging nations. A visionary leader, Udall was inspired by his pioneering Mormon forebears who helped settle the Arizona high plateau, where he first connected with the natural world.

Sweeney

Par Robert Julyan. 2011

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Oeuvres littéraires (romans)
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The fictional High Plains village of Sweeney, New Mexico, population 856 and falling, is like so many small towns in…

rural America--once vibrant and alive but now a dry husk of obsolescence, decay, and despair. Only its few remaining citizens care that it not die like so many other towns, but when a handful of them concoct a plot to draw attention to their hometown, the result is a hilarious romp through the oddities and opportunities of small town life. Aliens, nudists, naked bull riders, Druids, phony Indians, and real Indians--all play a role in Sweeney's quixotic journey of survival and self-discovery.

Training Spiral

Par Sue Grice. 2023

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Animaux et faune, Sports et jeux
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Engaging new ways to understand and implement time-proven systems of horse training. The &“Scales of Training,&” &“Training Scale,&” and &“Training…

Pyramid&” are familiar terms to riders. Around the globe and across disciplines, equestrians hear reference to them or study them as a part of their equestrian education. Dressage rider and trainer Sue Grice grew up with these concepts, too, and like many, found them to be not only fairly boring, but also confusing when it came to actually implementing them as part of daily training. In the course of her work with other riders, she came to realize that although many seemed to know about the Scales of Training in theory, few actually applied them in practice. Grice determined that this was because there was really no clear framework or methodology for implementing the system in a progressive manner. So Grice conceived a new approach based on the standard but with a focus on a better rate of success. Success could be achieved when the rider was engaged with the system and understood how to continually adhere to it, even as advances (or falters) might occur. For over 30 years she has continued to develop and apply her ideas, and now she has finally brought them together to share with the world in this book. Here readers find a detailed plan for applying what Grice calls the &“Training Spiral.&” She does not try to rewrite what history has shown to work in the development of the riding horse, but instead simply provides a fresh framework that enables riders and trainers to: Apply the classical elements of the Training Scale in a more progressive and logical manner, and, Employ them systematically within daily training as well as over a longer period of time. Grice provides clear explanations of how to use each of the six elements (Rhythm, Suppleness, Contact, Impulsion, Straightness, and Collection), how the elements are to be used in order, and what can go wrong if they are applied in the wrong order. Clear examples are given at all levels of training, and detailed case studies demonstrate how the Training Spiral can succeed where traditional systems have failed. The spiral structure provides a means of applying the Scales of Training in practice that is not just logical but also extremely easy to follow. The clarity of Grice's approach also helps horses understand what is being asked of them, leading to a happier relationship between horses and riders, and training that progresses more quickly and easily overall. The Training Spiral is an invaluable and immensely practical guide for trainers and riders at all levels, from novice to advanced.

Living Well with Dr. Michelle: A Comprehensive Handbook for Optimal Health and Unlimited Energy

Par Dr Michelle C. Jorgensen. 2025

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Forme physique , Santé et médecine
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Far too many of us have no idea how our bodies really work. The good news? This comprehensive guide provides…

a regenerative, energy-boosting approach to wellness that will empower you to live the life you want.Holistic dentist and wellness provider Dr. Michelle Jorgensen has seen patient after patient come to her overwhelmed by a deluge of options, misinformation, and conflicting opinions. In today&’s sea of often confusing advice on how to make healthy choices, it can be challenging to weed out the valuable tips from all the rest. She&’s here to change that. With more than 30 recipes, from healthy smoothies to slow cooker staples, Living Well with Dr. Michelle simplifies the quest for better health based on the best practices from time-tested natural wisdom and evidence-based modern science to: Promote total body wellness starting with the tiny, living building blocks that make up your body Tap into nature&’s five elements—fire, earth, plants, water, and air—for better health in everyday life Harness the power of electrons to deliver the energy your body needs to repair and recharge Jumpstart your journey to better health by knowing what questions to ask and taking an active role in your wellness Packed with self-assessment tools and other resources to help you enact these principles in your own life, Living Well with Dr. Michelle will ensure that you can not only stay healthy, but learn to live well.

The Arranged Marriage: Poems (Mary Burritt Christiansen Poetry Series)

Par Jehanne Dubrow. 2015

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Poésie
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With her characteristic music and precision, Dubrow&’s prose poems delve unflinchingly into a mother&’s story of trauma and captivity. The…

poet proves that truth telling and vision can give meaning to the gravest situations, allowing women to create a future on their own terms.

Coyota in the Kitchen: A Memoir of New and Old Mexico (Querencias Series)

Par Anita Rodríguez. 2016

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Journaux personnels et mémoires, Nourriture et boissons 
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This book of stories and recipes introduces two eccentric families that would never have eaten together, let alone exchanged recipes,…

but for the improbable marriage of the author&’s parents: a nuevomexicano from Taos and a painter who came from Texas to New Mexico to study art. Recalling the good and the terrible cooks in her family, Anita Rodríguez also shares the complications of navigating a safe path among contradictory cultural perspectives. She takes us from the mountain villages of New Mexico in the 1940s to sipping mint juleps on the porch of a mansion in the South, and also on a prolonged pilgrimage to Mexico and back again to New Mexico. Accompanied by Rodríguez&’s vibrant paintings—including scenes of people eating on fiesta nights and plastering an adobe church—Coyota in the Kitchen shows how food reflects the complicated family histories that shape our lives.

A Patriot After All: The Story of a Chicano Vietnam Vet

Par Juan Ramirez. 1999

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Guerre et militaire (biographies)
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Juan Ramirez always believed he would die in Vietnam. As a teenager growing up in the San Francisco area in…

the early 1960s, Nam was there, just over the horizon, like the distant thump of artillery. His father and uncles had served in World War II, another uncle in Korea. Numerous cousins had enlisted. At nineteen, Ramirez decided to embrace the war. In 1968, the year of the Tet offensive, Ramirez joined the U.S. marines.Two bloody tours later, Ramirez survived, but at immense cost. Twice wounded, undesirably discharged, and plagued by survivor's guilt, Ramirez surveys the toll of Vietnam on flesh and spirit in this captivating memoir.Ramirez tells his story in a voice not often heard from the war, that of a Chicano soldier. By tracing his roots, and exploring the cultural pressures and social demons that weighed on his family and community, Ramirez offers an unflinching look at the fall and redemption of one Mexican American veteran.Ramirez has given us a rather unique and clear-eyed view inside the life and times and thoughts of a young Chicano who joins the marines and goes to Vietnam to find his destiny. . . . Fascinating reading.--Joseph L. Galloway, author of We Were Soldiers Once . . . And Young.

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