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Affaires et économie
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AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes,…
and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. The third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. The final part examines ethical considerations and the pedagogical integration of AI into marketing education. Each chapter includes real-world examples, exercises, discussion questions, key terms, and AI resources, empowering students to develop practical skills and industry-relevant knowledge.Students studying in advanced undergraduate and postgraduate marketing courses will benefit greatly from this comprehensive textbook, preparing them for a future workplace that requires them to know how to use AI effectively, ethically, and responsibly.The book is fully supported by online resources, including an instructor manual and customizable PowerPoint slides.
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Informatique et Internet , Sciences et technologies
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There is an urgent need to develop robust strategies to respond to and leverage new and emerging technologies, particularly those…
based on artificial intelligence (AI). Industrial engineering’s systems-focused approach offers the best mechanism to address this urgent global need.Industrial Engineering Strategy for Constructive Technologies: A Systems-Based Approach for the Global Economy focuses on managing digital engineering using a systems methodology to ensure that all the parts and pieces fit together. It addresses the role of AI, is cognizant of social concerns about technological encroachment, and highlights the sustainability of operations. This book leverages resilience engineering in technology utilization and, at the same time, recognizes humans in the loop of technology. This book also discusses how to use a systems-based approach for accepting and integrating new technologies. The global market is yearning for new guidelines and strategies for coping with the ever-increasing and changing technological landscape.This book is an essential read for university students and instructors and those in the fields of engineering as well as industry, business, government, and the military.
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Musique (biographies), Musique
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For the first time, the Band's legendary Richard Manuel&’s compositions and performances are analyzed with expert commentary while shining a…
light on his contributions to all of his bands—and on the undeniable impact he had on rock music. Richard Manuel was a fearless original. Sweetly soulful as a vocalist and endearingly creative as a songwriter and multi-instrumentalist, he was a vital part of some of rock &’n&’ roll&’s pivotal moments, including Bob Dylan&’s controversial move to electric music, Woodstock 1969, and the legendary Last Waltz. Through thoughtful research and analysis, this book places Manuel&’s troubled yet inspired spirit within a musical and historical context. For the first time, Manuel&’s compositions and performances are critiqued with expert commentary—alongside new interviews with family, friends, and fellow musicians, including Eric Clapton and Van Morrison. The story traces Manuel&’s journey from Stratford, Ontario, to Woodstock, New York, and beyond, beginning with his first band, the Revols, then singing the blues with Robbie Robertson, Levon Helm, Rick Danko, and Garth Hudson in the Hawks, the group that would later become the Band. Manuel&’s influence was profound, his distinctive vocals infusing songs with emotion and depth. His songwriting flourished in classics like &“Tears of Rage,&” cowritten with Dylan, and &“We Can Talk.&” His keyboard work added a lovable funkiness to the Band&’s sound, blending elements of rock, folk, country, and blues into what would become the genesis of Americana. Despite the Band&’s successes, Manuel struggled with personal demons, battling addiction and inner turmoil. Looking beyond his human frailty, this book celebrates Richard Manuel&’s immeasurable contributions to music, ensuring that memories of his voice and artistry endure.
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Arts et divertissement
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Maud Stevens Wagner, the "Mona Lisa of American tattoo," was an ardent individualist who left home at a young age…
to pursue a career as a carnival performer, a contortionist, a tattoo model, and an aerialist. She was a thoroughly modern woman who asserted her independence and her own identity. Maud and her husband, Gus (known as the &“most artistically marked-up man in America"), traveled the country as the Wagner&’s Traveling Museum, exhibiting themselves and making tattoos around the US. This book is the second in the series Last of the Hand Tattoo Artists, detailing the lives of Gus, Maud, and their daughter, Lotteva. Author Alan Govenar brings you Maud&’s story with • Lotteva Wagner's oral history, • clippings and photographs from Gus Wagner&’s scrapbooks, • the Wagners' tattoo flash, and • newspaper articles and obituaries. As the author said, &“In one sense, Gus and Maud challenged all expectations, but in another, they embodied and celebrated the can-do spirit intrinsic to American life.&”
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Fantômes et horreur (récits), Nouvelles
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The New York Times–bestselling author &“has created the tales here with experimental glee, yielding an astonishing assortment of mutated manuscripts&”…
(Jeremy Robert Johnson, author of The Loop). Take a deep dive into the delightfully twisted mind of bestselling horror author Stephen Graham Jones with the more than twenty short stories in Zombie Sharks with Metal Teeth. Experience a day in the life of superhero Vigilante Man and his alter ego, an ace accountant, in &“My Hero.&” In &“Little Monsters,&” it&’s one compromise after another when a couple tries to design a nightmare creature to foist upon the world. A man writes to Dear Abby for advice on whether or not to tell his wife of thirty-eight years that she transforms into a wolf at night, signing off as &“Old Meat.&” &“I Was a Teenage Slasher Victim&” explores the generational trauma of summer camp serial killer survivors—the sequel you can&’t miss!Zombie Sharks with Metal Teeth is the perfect summer beach read—or for any time you want to cool things down with chilling short fiction from one of our finest horror authors.&“This collection of short horror fiction feels altogether more shark-like than even straight-up shark books. Except here it&’s the teeth of Jones&’ unforgiving imagination, and the fear of the sea can be easily equated with the fear of the cosmos in these stories.&” —LitReactor&“The writing, people. The writing is phenomenal. . . . Jones is like a mad scientist, rolling up his sleeves to play elbow-deep with his creations.&” —The Next Best Book Blog
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Aventure (récits), Fantastique (récits), Fantômes et horreur (récits), Science-fiction
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In the postapocalypse, you take what you can get: &“A must-read story and essential addition to the zombie canon&” from…
the New York Times–bestselling author (LitReactor). It&’s been nearly a decade since Z Day, when a plague turned humans into the voracious undead. Once a high school biology teacher, Jory Gray now works on an assembly line, making genetically modified &“handlers&”—the only beings who can control the zombies. There&’s not much to live for these days, so when the woman he loves leaves him for the promise of the Church of Z, Gray has nothing left to lose. Or so he thinks. When Gray gets demoted from his factory position, he becomes truly expendable, and is sent out to blow-torch the infected. A dead-end job if there ever was one. As Gray struggles to stay human in a world that wants to make him a monster, the military and church duke it out for the future of humanity, using survivors as pawns in a hell on earth where zombies are the least of the creatures to be feared . . .&“Gripping moments of horror are expertly rendered, flashes of spot-on hilarity provide depth as well as levity, and the flickering humanity of the characters will resonate powerfully with readers.&” —Publishers Weekly&“Not simply another zombie novel. It is, in fact, a narrative about things broken: society, authority, community, individuality, institutions, lives, even hope. And, at the end, there is the overwhelming sense that at the deepest levels, something has been &‘fixed.&’&” —Hellnotes&“The single greatest zombie book you&’re ever going to read in your life.&” —Baby Black Widows
Braille (abrégé), Braille électronique (abrégé), DAISY Audio (CD), DAISY Audio (Téléchargement Direct), DAISY Audio (Zip), DAISY texte (Téléchargement direct), DAISY texte (Zip), Word (Zip), ePub (Zip)
Sensations (romans à)
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An actress desperate to reclaim her fame must survive the real-life plot of the horror movie that made her famous…
in this psychologically twisted locked-room thriller.&“A gloriously glossy solid slasher with more unexpected twists than a roller coaster . . . Fans of &’90s horror flicks (like me) are going to lap this up.&”—John Marrs, USA Today bestselling author of The Family ExperimentTwenty years ago, Ella Winters was the it girl. She made a name for herself in Hollywood and throughout America as the sole survivor in the cult-classic slasher Grad Night. But the real horror is what happened when the cameras weren&’t rolling—something terrible that Ella and her co-stars agreed never to speak of again. Shortly after the movie&’s premiere, Ella disappeared from the acting scene under the pretense of caring for her ailing mother, hoping for a quiet life out of the spotlight to ease her guilty mind.Since her mother&’s passing, Ella has decided to return to the silver screen. And with the cast and crew of Grad Night in the process of filming a reunion documentary, Ella has an express ticket back into Hollywood&’s good graces. Weighed down by the secret she&’s been keeping all these years, Ella apprehensively makes the trip to the original set—a cabin in rural Tennessee—to reunite with her castmates for the first time in more than a decade. But when the actors begin to meet the same gruesome fates as the characters they originally played, falling victim to someone dressed as the Grad Night villain, it&’s clear their secret is out.Now, the question is: Can the final girl survive one last nightmare?
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Policiers (romans), Humour (romans), Sports (romans)
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A fresh and darkly funny 90s murder mystery about one high school's net of lies that begin to unravel when…
a star lacrosse player winds up dead.The night before graduation, all of Hancock High celebrates at their school&’s annual lock-in. But what starts out as a fun night turns horribly wrong when a body is found—and the victim is none other than Troy Richards, the school&’s star lacrosse player. Everyone is acting totally clueless. As for suspects? There&’s Jennifer (the dream girl), Naomi (the geek), Sassi (the overachiever), and Tatum (the rebel). At a glance, it seems like they couldn&’t be more unalike, except for the fact that they all hated Troy (the lax bro) . . . but who wanted him dead? From debut author Charlotte Lillie Balogh comes a wickedly sharp take on high school stereotypes, including the boys we love and love to hate: lax bros.
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A captivating exploration into the transformative power of saying yes to God&’s call, even when it leads to unexpected paths—and…
into a wildly more fulfilling life.&“This is a powerful testimony of what happens when you surrender to God&’s call and trust Him with the process. Brenda&’s story will stir your spirit and remind you that obedience to God isn&’t always easy, but it&’s always worth it.&”—Crystal Renee Hayslett, actor, producer, singer, host of Keep It Positive, Sweetie podcast Stepping into the unknown is scary. But what if saying yes despite your fears leads you to a life beyond your imagination? In The Journey of Yes, pastor and podcast host Brenda Palmer shares how everyday obedience freed her from fear and led to profound purpose. Through intimate anecdotes, insightful reflections, and practical guidance, she illuminates the incredible gift of saying yes to God, who leads us through all of life&’s opportunities and challenges.Drawing from scripture and her own personal odyssey—from leaving a dream career and moving across country to giving up financial security and status to follow God's call—Palmer empowers you to conquer fears, embrace vulnerability, and embark on a remarkable journey of self-discovery. She illuminates the paradox that while obedience may come at a cost, it unveils a world of unimaginable blessings and spiritual abundance. As you join her on this journey of faith and obedience, you'll learn that God&’s purpose for your life is much grander than material gifts or achieving goals, but about the giver of life Himself.Palmer&’s inspiring revelations and storytelling equip you with a renewed sense of purpose and encouragement to live a life of wholehearted devotion and surrender. Because by saying yes to God, you will uncover a life of infinite possibilities, joy, and lasting fulfillment.
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Policiers légers (romans), Policiers (romans)
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London provides fabulously deadly opportunities for a fledgling inspector in the twisty follow-up to Julia Seales&’s bestselling debut, A Most…
Agreeable Murder, hailed by People as a &“delightful cocktail . . . of wit, hilarity, and suspense!&”After achieving her lifelong dream of solving a murder, bringing a killer to justice, and proving she is not, in fact, a morbid creep, Beatrice Steele feels like everything is finally falling into place. She&’s traded her etiquette-obsessed community of Swampshire for the big city of London, accompanied by her ever-trusty chaperone, Miss Bolton. They&’ve settled in a lovely neighborhood, Sweetbriar, known for its proximity to the Sweet Majestic theater, picturesque pleasure gardens, and an unfortunate infestation of flying squirrels. But Beatrice&’s favorite part is that Sweetbriar is also home to DS Investigations, the new office she opened with the prickly, annoyingly logical Inspector Drake to solve the city&’s brutally thrilling crimes.However, nothing is turning out how Beatrice imagined it would. Sir Huxley, famed gentleman inspector and Beatrice&’s former crush, is still considered the real investigator in London, so the only cases left for Beatrice and Drake are lost pets and spectacles. Not that Beatrice has much time for crime-solving anyway, as her mother still expects her to find an eligible (rich) husband to protect their family from destitution. Beatrice is struggling to balance all the demands on her and begins to wonder if she can become a true detective in a city that feels full of false promises.That is until a string of murders thrusts Beatrice and Drake into the center of a scandal that pits the neighborhood&’s wealthiest against the arts community, spreading fear and chaos throughout the city. As they follow the trail through bewildering ballrooms, secretive shops, and odd operas, Beatrice must survive threats to her partnership, her business, and her place in society to break the case—before it&’s too late.
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Famille (récits), Oeuvres littéraires (romans), Histoire (romans)
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A sweeping, intimate novel about an unconventional and irresistible family—from the New York Times bestselling author of In Love, White…
Houses, and Away&“Amy Bloom is at the height of her powers in this epic tale.&”—J. Courtney Sullivan, author of The Cliffs&“A chronicle of ordinary life made extraordinary through the beauty of Bloom&’s prose and the generosity of her vision.&”—Anthony Marra, author of A Constellation of Vital PhenomenaImmigrating alone from Paris to New York after the crucible of World War II, young Gazala becomes friends with two spirited sisters, Anne and Alma. When Gazala&’s lost, beloved brother, Samir, joins her in Manhattan, this contentious, inseparable foursome makes their way into the twenty-first century, becoming the beating heart of a multigenerational found family.The passing years are marked by the business of everyday existence and the inevitable surprises of erupting passions, of great and small waves of joy and despair, from the beginning of life to its end. Gazala and Samir make a home together, Anne leaves her husband for his sister, and Anne&’s restless daughter grows up to raise a child on her own and to join a throuple, becoming who she wants to be. Through it all, amid the tumult of these decades, the four friends and their best beloveds stand by one another, protecting, annoying, and celebrating themselves, steadfastly unapologetic about their desires and the unorthodox family they have created. As the next generation falls in and out of love, experiencing triumphs, mistakes and disappointments, the central pillars of their lives are the four indomitable elders they call the &“Greats.&”In I&’ll Be Right Here, Amy Bloom embraces the complexity and richness of humanity and the lawlessness of love, bringing her trademark voice, wry humor, and compassionate eye to the many, often mysterious ways we live as we love, and hope to be loved in return.
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A tender, funny, and inspirational picture book for fans of The Magical Yet, and every child who, like Tenacious, might…
need a little reminder of what it means to persevere.When Tenacious made up her mind to do something, she tried her hardest.No matter what.The Wheel Parade is coming up, and Tenacious is determined to join on her two-wheeler. But no matter how hard she tries--Crash! Crash! Crash!--Tenacious just can't get it right. With a little sage advice from her sister, she comes to see that sometimes trying smarter, not harder, is the best way to get where you want to go. With humor and heart, an experienced coach offers a fresh perspective on learning to ride.Ride along with Tenacious as she learns how to ride her bike, and discovers something much greater in the process!
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Animaux et faune, Référence
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From two revered experts, a concise guide to caring for a beloved senior dog and skillfully introducing a puppy to…
the household in a way that allows both dogs to flourish It’s a natural impulse: As you watch your canine best friend age, you think about getting a puppy, hoping that the new pup will be influenced by the older dog while softening the inevitable loss. But it’s challenging to fully support a senior while also trying to meet the needs of a puppy. In this first-of-its-kind guide, senior dog expert Helen St. Pierre and puppy expert Kathy Callahan come together to help dog lovers navigate this terrain with joy and compassion. They’ll help you: • assess your older dog’s well-being and keep them comfortable and safe • decide whether it’s the right time to add another dog • prepare yourself with a refresher on the basics (and the intensity) of puppy care • manage the most difficult aspects of living with both a senior and a puppy And in perhaps its most critically needed chapter, Old Dog, New Dog covers — with honesty and empathy — the difficult decision of when and how to say goodbye to your beloved old companion while honoring the deep friendship you’ll always keep in your heart.
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Littérature générale (romans), Érotisme (romans), Intrigue amoureuse
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I loathe the day I ran smack dab into the hard chest of Alister Howl, Avix University's second-string quarterback. I…
should've run the moment that beautiful liar smiled my way. Unfortunately for me, he takes my dismissal as a challenge and comes back twice as hard. But how can I be with him if I can't trust him?And that is how I end up at a party, locking lips with campus playboy and ultimate bachelor, Brady freaking Lancaster. Just like that, I'm "Brady's girl". I have no idea where things go from here.But one thing is for sure, fake dating one football player while his teammate tries to win me back is going to be one hell of a ride... A third interconnected standalone in the universe of TikTok sensation Say You Swear, from bestselling author Meagan Brandy.
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Intrigue amoureuse contemporaine , Intrigue amoureuse
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Last week, Nina was a professor about to move into a gorgeous new apartment with her long-term boyfriend. Now, she's…
single, unemployed, and living with her parents.Even more shocking is the fact that Quentin, her childhood neighbour (and okay, fine, crush), is also back in town - and wants to resume the treasure hunt that ended their friendship almost two decades ago. Hoping the reward promised to whoever finds the rumoured riches will help get her back on track, Nina agrees. And as they resume the hunt, Nina and Quentin begin to rediscover all the things they once loved best about each other.But unlike the treasure, the secrets that left them empty-handed (and broken-hearted) the first time refuse to stay buried. If there's any hope of finding what they're looking for - and for a future together - Nina and Quentin will have to be brave enough to excavate their past as well.Warm, funny and wildly sexy, FINDERS KEEPERS is a second chance romance perfect for fans of Katherine Center, Christina Lauren and Ashley Poston.READERS LOVE SARAH ADLER⭐⭐⭐⭐⭐ 'Made me laugh, cry and swoon in equal measure'⭐⭐⭐⭐⭐ 'So wonderful and funny and tender'⭐⭐⭐⭐⭐ 'I am a Sarah Adler STAN'⭐⭐⭐⭐⭐ 'Unique and fresh'⭐⭐⭐⭐⭐ 'Absolutely loved it'
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Animaux et faune, Politique et gouvernement
Audio avec voix humaine
Cats, the original masters of stealth, sass, and strategic chaos, have been teaching us survival tactics for centuries-they just haven't…
been this explicit about it. Until now.Lessons from Cats for Surviving Fascism lays out the nine essential feline strategies for toppling tyranny. You'll learn to:· Confuse the oppressors by refusing predictability· Rest unapologetically because naps are resistance· Knock over the symbols of power-metaphorically and literally· Use cuteness as a secret weapon· Occupy spaces with boldness and purposePerfect for anyone who's ever felt powerless, this book is a rallying cry for anyone ready to resist, persist, and pounce.
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Critiques , Philosophie
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In this incisive new book, Patrice D. Douglass interrogates the relationship between sexual violence and modern racial slavery and finds…
it not only inseverable but also fundamental to the structural predicaments facing Blackness in the present. Douglass contends that the sexual violability of slaves is often misappropriated by frameworks on sexual violence that privilege its occurrences as a question of ethics, sexual agency, and feminine orders of gendering. Rather, this book foregrounds Blackness as engendered by sexual violence, which forcefully (re)produces Blackness, corporeally and conceptually, as a condition that lacks the capacity to ontologically distinguish its suffering from what it means to be human. By employing and critically revising Black feminist theory and Afro-pessimism, Douglass reveals that engaging primarily with the sexualization of the slave forces theories of sexual violence to interrogate why this violence—one of the most prevalent under slavery—continues to lack a grammar of fundamental redress. There are no reparations struggles for the generational transfer of sexual violation and the inability of present frameworks to rectify the sexual stains of slavery lies precisely in the fact that what made this history possible continues to haunt arrangements of life today. Engendering Blackness urgently articulates the way our present understandings of Blackness and humanness are bound by this vexed sexual history.
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Across the world, protest has become a much-debated tactic in struggles against inequality, political corruption, and ecological disaster. In South…
Korea, protest is a ubiquitous and essential form of political expression. In 1987, mass protests forced reforms that led to democratizing government. In 2017, the Candlelight movement removed the sitting president. Beyond these spectacular national protests, Korean workers and minority groups regularly turn to protest to express their grievances and assert their rights. Based on long-term ethnographic research with labor and social movement activists, Against Abandonment is at once a chronicle of the life-and-death character of protesting precarity in South Korea and a searing examination of repertoires of solidarity for upending injustice. Protest forms such as long-term encampments, life-threatening hunger strikes, and perilous high-altitude occupations are agonizing to perform and to witness but often powerful as catalysts for change. Chun and Han situate South Korean protest in transnational context to demonstrate how the struggles of South Korean workers are inextricably tied to the globalized conditions of neoliberal capitalism. Building on the work of abolitionist feminist thinkers, the book theorizes protest as a political form with far-reaching resonance across history and geography, and underscores the significance of collective survival, self-determination, and emancipatory transformation.
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Critiques , Essais et documents généraux
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Though canon concerns seem to be a relic of 1990s academia, we are, once again, at a historical moment when…
there is resistance to teaching texts by writers of color and texts that deal with race, ethnicity and gender. At the same time, algorithmic bias scholars are locating systemic bias encoded into systems from policing software to housing software. Bringing these divergent areas together, Amy E. Earhart examines how technological and institutional infrastructures construct and deconstruct race, ethnicity and gender identities. Focusing on two central infrastructures, the database, a commonly used technological infrastructure in the digital humanities, and the anthology, a scholarly and pedagogical infrastructure, Earhart considers how such seemingly naturalized infrastructures impact the representation and modeling of identity. The book draws upon the building and use of DALA, a collection of almost 100 years of generalist American and African American literature anthologies, constructed to investigate questions of identity and representation in literary anthologies and, by extension, the larger literary canon. The resulting examination, and its rigorous discussion of how identities are created and recreated within Black literary histories, has important implications for contemporary cultural and political debates about canon formation, literary scholarship, and the bias embedded in technological infrastructures.
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Musique, Politique et gouvernement, Psychologie
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For many citizens, politics is depressing. How has this come to be the norm? And, how is it influencing democracy?…
From rising polarization to climate change, today’s politics are leaving many Western democracies in the throes of malaise. While anger, anxiety, and fear are loud emotions that powerfully activate voters, depression is quiet, demobilizing, and less visible as a result. Yet its pervasiveness is cause for concern: after all, democracy should empower citizens. In The Sad Citizen, Christopher Ojeda draws on wide-ranging data from the United States and beyond to explain how politics is depressing, why this matters, and what we can do about it. Integrating insights from political science, sociology, psychology, and other fields, The Sad Citizen exposes the unhappy underbelly of contemporary politics and offers fresh ideas to strengthen democracy and help citizens cope with the stress of politics.